Investing

How to choose an ETF (expense ratio is not everything)

Pick a broad, cheap, liquid ETF you will hold. Expense ratio matters. So do tracking difference, bid-ask spread, structure (ETF vs mutual fund), and whether you already own the same market in a 401(k).

Updated 2026-09-08 ยท 8 min read

A boring checklist

1) What market? Total US, total world, or a target-date that holds both. 2) Expense ratio under ~0.10% for beta. 3) AUM large enough that the spread is pennies. 4) Tracks a published index. 5) You will still own it during a 30% drawdown.

Sector, leveraged, single-country, and thematic ETFs are products. A portfolio is usually one or two broad funds plus your 401(k).

Taxes and overlap

ETFs rarely dump capital gains the way some mutual funds do. That helps in taxable accounts. If your 401(k) is already an S&P 500 index, buying another S&P 500 ETF in the IRA clones you, it does not diversify you.

Run the numbers: compound interest calculator.

Questions

Is a 0.03% ETF always better than a 0.15% one?

Usually for the same index. Check tracking difference, not just the advertised expense ratio, and confirm the fund is large enough to trade tightly.

Should I buy the same S&P 500 ETF my friend has?

Any large, plain S&P 500 or total-market ETF from a major issuer is close enough. Do not pay a commission to switch tickers for 2 basis points.

ETF or index mutual fund?

In a brokerage, ETFs are usually more tax-efficient. In a 401(k), use whatever share class is cheapest in the plan.

Keep reading

Educational only. Verify IRS limits and loan quotes before acting.